12 Engaging SaaS Website Examples

May 8, 2023 - Written by Deanne Morian

In this post, we’ll take a look at what makes a great SaaS website, our favorite SaaS website examples and how you can use web design to convert visitors into users.

As innovators in SaaS website design, we know that great websites don’t happen by accident. In fact, the best sites are designed with great intention. Having an expertly and purposefully designed SaaS website is crucial to business success.

A great SaaS website design offers visitors an educational and user-friendly experience that leads them to information that will move them forward in the buying process, whether that’s convincing them to request a demo, start a free trial or make a purchase.

What Makes a Great SaaS Website?

When it comes to SaaS website designs, there are a few best practices that should always be at the forefront, such as:

Defining and clearly stating who you are and what you do
Creating user-centric content
Sharing pricing or pricing calculators
Establishing relevant, obvious and actionable calls to action (CTAs)
Placing CTAs above the fold (at the very top of your site before a user even begins to scroll)
Utilizing videos, images and animations to show your product in use
Displaying relevant case studies
Developing an effective search engine optimization (SEO) strategy
Creating content that supports each stage in the buying journey
Incorporating a customer support page or chat system

Additionally, great SaaS website designs look modern, capture attention with various design elements and build trust among your prospects. Your website should always match your branding, including your brand colors and fonts, and should be consistent with the look and feel of other marketing materials or digital channels you have established. This helps make your brand memorable.

Of course, general best practices might not always be what’s best for promoting your specific SaaS product or target audience. The website discovery and strategy process should always include careful analysis and consideration of your ideal customer personas.

After all, your customers are the ones who need convincing that your product is better than all other solutions out there to help your business succeed.

12 Great SaaS Website Examples

The best way for us to showcase what makes a great SaaS website is to share examples that we feel really hit the mark. Below is a current listing of our top 12 favorite SaaS website examples.

You will find that these 12 examples not only look visually appealing and offer a great user experience – they also do a great job of incorporating most or all of our SaaS website design best practices.

1. Notion

Notion is a shared digital workspace designed to connect people, tools and projects.

We appreciate Notion’s design for its incorporation of the following SaaS website best practices:

Promotion of user-centric content
Use of large-font headers
Incorporation of ample white space (the empty space surrounding graphics, text and other design elements)
Use of screenshots to display the software and interface in action
Inclusion of easy-to-find pricing menus with free service options
Creation of content that supports the buyer through the purchasing process

Ease of navigation is also incredibly important when it comes to SaaS website designs, and Notion knocked it out of the ballpark. Their homepage seamlessly leads you through the platform’s benefits and use cases, culminating in a clear CTA to try it out for free.

2. Figma

Another one of our favorite SaaS website examples is Figma. Figma is a web app that allows users to easily connect to deliberate ideas, build prototypes and find solutions.

Some of the design elements we appreciate about Figma’s website include its:

Use of movement in the header to capture attention in a meaningful way
Combination of graphics and motion to actually show the platform in action
Powerfully emphasized CTAs, including its stationary “Get Started” button that scrolls along with you down the right side of the page
Use of graphics in the drop-down menus to quickly showcase differences in product versions

Figma’s menu is also clearly laid out and labeled, making it easy for visitors to find the information they’re looking for.

3. 1Password

1Password is a password management service that helps you develop and safely store strong passwords.

Aside from an aesthetic and interesting appearance, 1Password’s website provides:

A concise message on who they are and what they offer
Multiple CTAs above the fold geared toward different points in the buying journey, including the options to schedule a demo, try the service for free or head straight into a purchase
A menu that scrolls along with you, always giving you quick access to view product info, resources and support options
Interactive media to showcase the platform’s benefits
Repeated messaging about security to build trust, which is central to its service

4. Calendly

A scheduling platform that we find notable when it comes to great SaaS website examples is Calendly. The platform allows users to easily schedule meetings and share their availability with others.

When it comes to SaaS website design, Calendly offers:

The ability to sign up using platforms where users may already have an account, such as Google and Microsoft
User-centric messaging that quickly identifies and solves customer pain points, such as “eliminating back-and-forth emails for finding the perfect time”
A pricing table that clearly lays out the various prices, plan options and differences between each
Case studies and statistics to showcase its highest-value benefits
Distinct CTAs that highlight the platform’s simplicity and ease of use to convert visitors
A calming blue color scheme to associate the brand with reduced stress when it comes to scheduling meetings (and let’s face it – we could all use that!)

5. SimpleStage

SimpleStage is a collaborative platform where web agencies, developers, or designers can work together with their clients through every stage of the web design process.

We developed SimpleStage, and we’re proud to say we put our money where our mouth is. When designing SimpleStage’s website, we honed in on the following SaaS website design elements:

Movement that mimics how the platform easily connects the various roles that are often involved in the website design and development process
A value statement on who we are and what we’re offering
Multiple CTA options above the fold to meet prospects where they are, whether they want to schedule a live demo, start a free trial or get started
Animated demonstrations of how the platform works
Design elements that visually showcase how SimpleStage significantly cuts down the time it takes to develop a new site
A short-and-sweet menu that gets straight to the point

6. Miro

Miro is a digital shared workspace where users can utilize whiteboards, templates and integrations to collaborate on projects individually or in teams.

Miro’s site made our top 12 SaaS website examples list due to its:

Interactive CTA above the fold
Use of screenshots to show exactly how the workstation appears when you’re using it
Clear breakdown of benefits based on visitors’ professional role, team type, industry and objectives
Ample white space, which continuously fills both sides of the home page
Use of large, bold text to call out statistics that build trust in its brand

One place we would ding it, however, is its crowded top menu once you hit the drop-downs. All of the text and options under each main menu item can quickly feel overwhelming. For SaaS websites especially, you typically want to push for simplicity and ease of use since those are two factors people look for when shopping for software.

7. Asana

Asana is a project management software solution designed for mobile work management. It assists companies and teams in organizing, tracking and managing tasks and due dates.

We appreciate Asana’s website design because it:

Uses interactive elements to show how the solution works based on the user’s individual role
Incorporates an engaging scrolling experience with clear transitions that keep visitors interested
Uses multiple CTAs throughout the page to meet prospects where they are, including options to view templates, watch a recorded demo and contact the sales team
Has a real-time chat option in the bottom right corner for quick access to personalized information
Ends with a clear and distinguished CTA to keep visitors on the site

8. Toggl

Toggl is widely known as a time-tracking service platform. However, it also offers tools for planning and skill-based hiring.

The design components we appreciate about Toggl’s website include:

Its unique, memorable branding, especially its uncommon purple and yellow color combo
Copy that calls out customer pain points associated with accurately tracking time
Its messaging to ensure visitors know it’s more than just a time-tracking platform
Its use of color blocks to clearly mark distinctions between sections

A few things we don’t like? Pricing isn’t very easy to find, and the web pages can feel a little claustrophobic and confusing with all of the design elements crowded into the space.

9. Typeform

Typeform is a SaaS platform that allows users to develop creative and engaging forms, surveys and quizzes.

They made it into our list of top SaaS website examples because the site design incorporates:

Quick and clear delivery of who they are and what they offer
Media above the fold that quickly demonstrates exactly how the platform works – and makes it look easy
Ample white space, but with interesting design elements that occasionally leak off the side of the page
Brilliant messaging that is fun, direct and customer-centric
Quick access to clear pricing

10. Trello

Trello is a work-from-anywhere platform that brings together tasks, teammates and tools.

We enjoy Trello’s website for its:

Modern design
Subtle background graphics that add to the design without subtracting from the copy
Inclusion of pricing on the home page
Interactive pricing calculator for its enterprise plan based on the number of users
Unique color scheme and branding

11. Buffer

Buffer is a SaaS website that offers intuitive marketing tools to help businesses build their brands organically.

We admire Buffer’s site because it is equipped with:

Easy navigation, which quickly and clearly outlines the steps for using the product and includes associated CTAs
Movement in the form of continuously scrolling carousels that offer a unique way to show client successes
Multiple CTA options above the fold
A short-and-sweet home page
Memorable branding that is consistent with its social media channels

12. InVision

InVision is an online whiteboard where users can collaborate to brainstorm, plan and work.

When exploring InVision’s site, you will see that they include many of the best practices we recommend for great SaaS websites, such as:

Clear and prominent CTAs
Video demonstrations
A home page chat bot for quick answers
Large, bolded fonts for CTAs and important feature call-outs
A unique, on-brand design that is decorated like an actual whiteboard, helping to keep the platform’s functionality top of mind

SaaS Website Designs that Convert Visitors

Reviewing other SaaS website design examples throughout your website project is a great way to get inspired and generate fresh ideas that will help you stand out in a crowded industry.

Motion Tactic specializes in planning, designing and developing great websites for companies in the SaaS space. Take your website to the next level – schedule a consultation today!