During our project kickoff, you’ll meet the key members of your web design project, including your project manager, web designers, and web development team. We use this time to establish processes, deliverables, and expectations to set us up for success.

We’ll work with you to create a sitemap that accounts for every page in your website project. Every web package includes architecture recommendations designed to help website visitors find the information they’re looking for on the new site.

All our new custom website customers kick off with a creative brief, which guides our team on your business and target audience. Using specific and relevant industry examples, we open the conversation about what your team likes and doesn’t like aesthetically to guide the site design process.

The moodboard phase is a key component of any website design package at Motion Tactic. Our designers masterfully uncover the creative direction for your site by assembling the design concepts, image style, and font style to extend your brand digitally. We will provide distinctive options to help your team zero in on the big picture.

Before we start the web design phase, we strategize with your team in discovery sessions to learn the key functionalities and content needs for site components. We then initiate low-fidelity wireframes to outline the website content, ensuring readiness for full design.

During the website design portion of the project, we’ll use the information gathered during discovery to push the envelope with creativity to form your brand’s professional online presence. We work closely with our clients through a revision cycle to ensure their ideas come to life through our beautiful, responsive design.

Once designs are approved, we custom code a new WordPress website that implements the designs using a system of “flexible components.” This system allows our clients to easily create more pages beyond our initial website design scope, ensuring the website scales with their business goals.

Our web team specializes in creating responsive websites that work on desktop, tablet, and mobile devices. Site speed and security are also priorities, and we custom develop most of the functionality that will be needed on the website instead of relying on plugins. This results in websites that are fast, easy to use, and maintainable for years to come.

We’ll migrate existing content as well as upload any new content. During this process, we also migrate SEO fields from the previous site. This ensures any SEO work is preserved and carried forward to the new site. Additionally, all sites we build are set up with technical SEO practices in mind. This means fields for meta page titles and descriptions are available on the backend for pages and posts to be optimized for search engines. We also test the site for performance to prevent any SEO implementation issues.

All website design packages include rigorous testing by our developers and project managers to ensure performance and functionality on a staging environment. We’ll then invite your team to see and experience the fully executed website through the staging environment. Your team can perform QA and supply feedback to prepare for launch.

And perhaps the most exciting part of any web design package is the successful launch of the new website. Following the launch, we will train your team on how to use your scalable, custom website with best practices. This empowers your marketing team to create additional pages without a developer.

We design custom websites that help you stand out from the competition. Our in-house web design team always starts with your goals in mind. Once we have worked with you to design a website that meets your goals, we develop the website to match those unique designs.

Not all WordPress websites are created equal. Our developers create websites that are easy for you to update and are extremely flexible. This allows you to update the website and create additional pages with ease.

Under most circumstances, you should plan for a custom WordPress website to take 6-12 weeks to complete. The size, complexity, and creative style can affect the timeline.

Every custom website design and development project includes a dedicated project manager, a creative director and/or web designer, and a web developer. A dedicated account manager and other team members may work with you depending on the project scope.

Yes! Custom WordPress sites are easy to integrate with marketing platforms such as Hubspot, Marketo, and Salesforce.

We deeply value honoring timelines and tie the overall success of the project to our ability to deliver on our promises to clients. Our team is skilled at managing projects to ensure the timely delivery of work. Each website design project has a dedicated project manager who uses his or her expertise to ensure deliverables are on track and on budget. We use Asana internally to keep our team organized and share a Gantt chart Asana timeline with each client so they can see what tasks our web design and development team is working on in real-time.

Our in-house design team works hard to understand the unique needs and preferences of each company that we work with. Our goal is to make you proud of your website and to help you increase conversions and hit key metrics. Design is at the heart of everything we do. We create attention-grabbing, boundary-pushing websites that serve our clients’ goals. We know every project has constraints, and we see it as our role to produce the most creative work possible while effectively meeting project goals.

While we are an industry-agnostic firm, we specialize in B2B websites. Some of the industries we particularly enjoy working in include SaaS, Professional Services, Nonprofit, Biotech & Life Science, and Financial Services.

We believe an emphasis on design and content architecture is essential to ensure that users progress toward conversion. Every website we create is optimized for mobile phones and is tested to ensure that it will be user-friendly.