We’ll collaborate with you on brand development and a website roadmap that empowers you with an impactful online presence.
Whether we work together on a new brand design or a brand extension, we’ll help you modernize your website with a fresh look and feel.
We’ll extend existing brand guidelines and masterfully combine seamless navigation, comprehensive information, and robust functionality to cater to your unique needs.
Design + Development + SEO
Just like our custom websites, no two web design packages we create are the same. We work with companies of all sizes to align with their business goals and price points before creating a custom web design package and custom quote. We then scale our proven website design process up or down to fit the project scope, ensuring effective websites for all. In general, our web design package pricing can vary from $15,000 to $100,000+, depending on the needs of the website project.
Great websites happen when brands carefully consider their business goals and the needs of their users. Our website discovery process ensures that we make the right website for your organization.
Every website project starts with a discovery workshop and intake brief. These tools help us uncover the information needed to make a custom website that aligns with your business goals. We’ll dive deep into your target customers, competitors, current website challenges, technical requirements, and more.
We’ll work together to develop your new site architecture using your current site as a jumping-off point. Our team will analyze what’s working and not working to provide strategic recommendations for new pages and content.
With an understanding of your industry, competitors, users, and modern design trends, we’ll guide you through a creative workshop to align on your design goals and preferences.
Our in-house creative team specializes in stunning web designs that focus on user experience. We push the envelope with creativity to form functional solutions that meet each project’s requirements.
We bring the creative direction of your project to life by assembling options for the design style, image style, and font style. We’ll challenge you creatively and encourage exploration beyond your comfort zone, all while honing in on what resonates most with your organization.
Like blueprints in construction, wireframes provide a low-fidelity outline of a website. They are quick to create and easy to change during collaborative sessions. This allows us to iterate and make decisions about the placement and priority of content before designs begin.
Once we understand your creative preferences and have a well-defined blueprint for content, we begin the web design process. Each website project is unique, and we structure the design phase accordingly. We typically present one to two high-fidelity website pages to lock in the site’s design style. From there, we design other pages and page sections as needed. This approach allows for continuous feedback from you, ensuring a collaborative design journey.
We are WordPress experts and our developers use modern web best practices to customize WordPress so it’s tailored to our clients’ needs. Our team custom-develops most of the functionality needed on web projects instead of relying on premium themes or plugins. This results in websites that are fast, easy to use, and maintainable for years to come.
Our developers will transform a project’s approved designs into a scalable, custom-coded WordPress website. We build all our sites using a system of “flexible components,” which empower our clients to create and edit content post-launch.
When replacing an existing website, we create a content migration plan that ensures all relevant content carries over to the new site. This process may be manual or automated depending on the amount of and complexity of the content – for example, blog posts and inventory are typically easy to migrate without any manual entry for our clients.
We ensure performance and functionality on a staging environment through rigorous testing. Our goal is to present websites to our clients that are representative of the approved designs, leading to few revisions. We test functionality, flexibility, and responsiveness before inviting your team to experience the staging site.
We’ll invite your team to see and experience the fully executed website through the staging environment. At this time, we’ll empower you with best practices to use your new scalable, custom site through a training session. Your team will also perform QA and supply feedback that we work through before launch.
When QA is complete, Motion Tactic will deploy the new site to your hosting server. Because we are thorough during the development and testing phases of projects, launching a website is a drama-free process. On launch day, we simply point your domain to the new website and re-test on the live server.
Our work isn’t done when the website launches. We firmly believe the success of each web project hinges on whether we’ve met your specified business goals. That’s why we include 90 days of post-launch support on every new website we build. This allows our team to analyze how the new site is performing against the goals set early on in the project.
We’ll install a heatmapping tool on your new website to collect data on how users are responding to the updated user flow. After the first 90 days of your new site being live, we’ll meet to review how things are performing and to ensure the website is meeting the original project goals.
All website projects include 90-days of website support. This includes website uptime monitoring, monthly WordPress core and plugin updates, and monthly email updates on site health for the first three months post-launch. Up to 2 hours per month of website updates are also included if you discover new design or functionality needs.
Bianca Buliga, Director of Marketing
Schedule a consultation with us where we learn about your business goals and create a custom plan for your organization’s website design.
Our team will get to work and ensure that your new web design and brand will meet your business goals and engage your customers.
Launch marketing strategies with confidence knowing that your new and engaging marketing assets will efficiently drive more traffic towards conversion.
All our website design packages include our highly collaborative and iterative proven process. Our professional web design team is skilled in creating websites that look great and align with your business goals. Each web design project is broken into several milestones and deliverables. This ensures we make the right website for your organization.
During our project kickoff, you’ll meet the key members of your web design project, including your project manager, web designers, and web development team. We use this time to establish processes, deliverables, and expectations to set us up for success.
We’ll work with you to create a sitemap that accounts for every page in your website project. Every web package includes architecture recommendations designed to help website visitors find the information they’re looking for on the new site.
Creative Brief + Design Inspiration
All our new custom website customers kick off with a creative brief, which guides our team on your business and target audience. Using specific and relevant industry examples, we open the conversation about what your team likes and doesn’t like aesthetically to guide the site design process.
The moodboard phase is a key component of any website design package at Motion Tactic. Our designers masterfully uncover the creative direction for your site by assembling the design concepts, image style, font style to extend your brand digitally. We will provide distinctive options to help your team zero in on the big picture.
Component Discovery + Wireframes
Before we start the web design phase, we strategize with your team in discovery sessions to learn the key functionalities and content needs for site components. We then initiate low-fidelity wireframes to outline the website content, ensuring readiness for full design.
During the website design portion of the project, we’ll use the information gathered during discovery to push the envelope with creativity to form your brand’s professional online presence. We work closely with our clients through a revision cycle to ensure their ideas come to life through our beautiful, responsive design.
Once designs are approved, we custom code a new WordPress website that implements the designs using a system of “flexible components.” This system allows our clients to easily create more pages beyond our initial website design scope, ensuring the website scales with their business goals.
Our web team specializes in creating responsive websites that work on desktop, tablet, and mobile devices. Site speed and security are also priorities, and we custom develop most of the functionality that will be needed on the website instead of relying on plugins. This results in websites that are fast, easy to use, and maintainable for years to come.
Content Migration + SEO-Friendly code
We’ll migrate existing content as well as upload any new content. During this process, we also migrate SEO fields from the previous site. This ensures any SEO work is preserved and carried forward to the new site. Additionally, all sites we build are set up with technical SEO practices in mind. This means fields for meta page titles and descriptions are available on the backend for pages and posts to be optimized for search engines. We also test the site for performance to prevent any SEO implementation issues.
Internal QA & Staging
All website packages include rigorous testing by our developers and project managers to ensure performance and functionality on a staging environment. We’ll then invite your team to see and experience the fully executed website through the staging environment. Your team can perform QA and supply feedback to prepare for launch.
Launch + Training
And perhaps the most exciting part of any web design package is the successful launch of the new website. Following the launch, we will train your team on how to use your scalable custom website with best practices. This empowers your marketing team to create additional pages without a developer.
The website design packages we offer are customized to perfectly suit your company’s specific needs and requirements for a website redesign. Our goal is to create exceptional digital experiences to help you increase your marketing ROI and find more of your ideal customers.
If I purchase a web design package, will it look the same as other sites Motion Tactic has created?
We design custom websites that help you stand out from the competition. Our in-house web design team always starts with your goals in mind. Once we have worked with you to design a website that meets your goals, we develop the website to match those unique designs.
Are custom WordPress websites difficult to update?
Not all WordPress websites are created equal. Our developers create websites that are easy for you to update and are extremely flexible. This allows you to update the website and create additional pages with ease.
How long does the custom web design process take?
Under most circumstances, you should plan for a custom WordPress website to take 6-12 weeks to complete. The size, complexity, and creative style can affect the timeline.
Will a custom website design on Wordpress integrate with my existing marketing platforms?
Yes! Custom WordPress sites are easy to integrate with marketing platforms such as Hubspot, Marketo, and Salesforce.
What makes the Motion Tactic WordPress website design PACKAGES stand out from other agencies?
Our in-house design team works hard to understand the unique needs and preferences of each company that we work with. Our goal is to make you proud of your website and to help you increase conversions and hit key metrics. Design is at the heart of everything we do. We create attention-grabbing, boundary-pushing websites that serve our clients’ goals. We know every project has constraints, and we see it as our role to produce the most creative work possible while effectively meeting project goals.
What industries does Motion Tactic have experience designing websites for?
While we are an industry-agnostic firm, we specialize in B2B websites. Some of the industries we particularly enjoy working in include SaaS, Professional Services, Nonprofit, Biotech & Life Science, and Financial Services.
How do you project manage website design and development projects?
We deeply value honoring timelines and tie the overall success of the project to our ability to deliver on our promises to clients. Our team is skilled at managing projects to ensure the timely delivery of work. Each website design project has a dedicated project manager who uses his or her expertise to ensure deliverables are on track and on budget. We use Asana internally to keep our team organized and share a Gantt chart Asana timeline with each SaaS client so they can see what tasks our web design and development team is working on in real-time.
Who will I be working with on your team?
Every custom website design and development project includes a dedicated project manager, a creative director and/or web designer, and a web developer. A dedicated account manager and other team members may work with you depending on the project scope.
What makes a great website?
We believe an emphasis on design and content architecture is essential to ensure that users progress towards conversion. Every website we create is optimized for mobile phones and is tested to ensure that it will be user-friendly.
During an into meeting, we’ll discuss your project and learn more about your specific needs. We’ll answer and questions that you have and if there appears to be a mutual fit, we’ll schedule a one hour discovery meeting where we will dig into your project in more detail.
Each engagement starts with a one hour discovery meeting where we explore your creative goals, the scope of your project and technical requirements. This equips us to create a proposal.
After project acceptance, our team creates a timeline that outlines all of the deliverables and review periods. We’ll also send off our master service agreement and a scope of work for your review. These steps set us up for a successful project.