Resources
Cooper Law Partners
Establishing brand identity and authority for a law firm in a saturated market
Services Performed
Logo Creation, UX/UI Design, Web Development, Content Strategy
Years Active
2019-2020
Industry
Professional Services
Category
The Client
Cooper Law Partners is a team of injury lawyers who have won legal victories worth over $3 billion. Its award-winning lawyers have been recognized by hundreds of media outlets and serve clients nationwide in accident, injury, and wrongful death cases.
The Challenge
Cooper Law Partners came to us with the goal of relaunching its website and implementing digital marketing strategies to connect injury victims with world-class representation. Since Cooper Law Partners is a national network of lawyers, it competes with local injury attorneys in major cities nationwide. Our goal was to create a sophisticated website design that earned users’ trust and converted them into clients.
The Solution
Our engagement with Cooper Law Partners started with designing and developing a new website that engaged users in a sophisticated way. Catering to users nationwide, the website is built to scale alongside a robust digital marketing strategy. After the website launch, we began content and SEO optimizations for Cooper Law Partners to help achieve its goal of increasing contact form submissions.
UX/UI Design
The Cooper Law Partners team gave us creative freedom to bring the brand to life. Our goal was to create an elevated, high-conversion injury lawyer website that broke the industry norm. Because Cooper Law Partners is a national network of lawyers, we designed multiple user flows, including an interactive and animated map, to guide users to Cooper Law Partners lawyers near them.
The modern, sleek color palette features muted blue tones mixed with pops of orange and red to highlight calls to action. Subtle animations are also used throughout the site to add interest and to bring attention to key conversion information.
The website’s mobile experience played an important role too, with a significant audience coming to the site from mobile devices. The site provides users with conversion paths to request a free case review with Cooper Law Partners on all devices.
SEO Content Strategy
Search engines reward websites that follow local SEO best practices, so we created a marketing strategy for Cooper Law Partners centered around specific markets. Our research identified cities with few competitors and opportunities to rank in search. We created highly-actionable landing pages along with other marketing efforts to drive new leads.
Web Development
With a national marketing strategy as one of the driving marketing initiatives, the website needed to scale alongside growing content needs. The Cooper Law Partners team wanted to be hands-on in content creation, so a user-friendly backend experience was also a top priority. The website is built using a series of flexible components, which allows the team to build new pages from scratch to accompany its SEO-rich content.