The Cooper Law Partners team gave us creative freedom to bring the brand to life. Our goal was to create an elevated, high-conversion injury lawyer website that broke the industry norm. Because Cooper Law Partners is a national network of lawyers, we designed multiple user flows, including an interactive and animated map, to guide users to Cooper Law Partners lawyers near them.
The modern, sleek color palette features muted blue tones mixed with pops of orange and red to highlight calls to action. Subtle animations are also used throughout the site to add interest and to bring attention to key conversion information.
The website’s mobile experience played an important role too, with a significant audience coming to the site from mobile devices. The site provides users with conversion paths to request a free case review with Cooper Law Partners on all devices.