UX/UI Design, Web Development, Brand Guide, Animation, Ongoing Design + Development Support
Los Angeles, CA
SaaS, Advertising Technology Platform
MediaAlpha is an advertising technology company that develops programmatic advertising platforms. Their products help enterprise companies advertise dynamically based on insights that help them make informed advertising decisions.
MediaAlpha came to us with a goal of creatively differentiating from their competition. One of the main challenges of this project was finding a way to tell a complex story about the brand without relying on stock photography or product screenshots.
During the process of redesigning MediaAlpha’s new website, we challenged ourselves to break out of traditional norms. We intentionally utilized a limited amount of raster imagery and sought to explain their offering through helpful graphics – all designed in-house by our design team. We implemented animated graphics to create clarity and understanding. The final product is a uniquely branded and highly informative website that helps MediaAlpha quickly show users how MediaAlpha can impact their businesses.