Resources
SaaS SEO Agency
We specialize in content-focused marketing as a SaaS SEO agency, dedicated to assisting companies in enhancing their organic traffic, driving lead generation, and increasing their MRR.
“Motion Tactic is the best team I have ever worked with on a website project. They took the time to learn what we wanted, lent their expertise and delivered a product beyond my expectations.”
Daniel Roche, Director of Marketing
Design + Development + SEO
SaaS SEO Agency
As a SaaS SEO agency, our objective is to provide customized strategies that amplify organic visibility and foster revenue growth for SaaS companies. Getting you started on your SaaS SEO strategy is simple with our three-step process.
1. Consultation
Schedule a consultation with us where we learn about your SaaS business goals and create a custom plan for your company’s digital content strategy.
2. Implement & Optimize
After thorough keyword research, our team will get to work on preparing a SaaS marketing strategy to guide your content creation and on page optimization.
3. Grow Your Business
With your new SEO strategies in place, grow your SaaS Business with confidence knowing you will reach more traffic from your target audience and increase your conversion rates.
A Winning SEO Strategy for Your SaaS Company
At our SaaS SEO agency, our SEO specialists focus on helping you create engaging content for search engine rankings and lead generation. No keyword stuffing or awkward content. We want you to get more organic growth for your business and to do it the right way.
Content Marketing Strategies
As a key part of our SaaS SEO growth strategy, we create a content plan using thorough keyword research and search volume analysis. This ensures your marketing fits relevant topics, boosting organic traffic and engagement.
Our in-house content SEO specialist explores what your audience searches for, identifying topics that drive your SEO growth. Our digital marketing strategy involves crafting blog topics and outlines that perfectly match your audience’s interests.
Technical SEO Audits
Our technical SEO strategist conducts a comprehensive evaluation of your website’s backend elements and structure to identify and rectify issues that might hinder search engine crawling, indexing, and overall user experience.
Search Rankings
Our SaaS SEO strategy involves optimizing your website’s content, structure, and technical aspects for better visibility and relevance to software companies. We also ensure your pages include intentional meta descriptions and title tags to maximize your SEO efforts and content optimization.
Search Engine Optimization
Our SaaS SEO strategy involves optimizing your website’s content, structure, and technical aspects for better visibility and relevance to software companies. We also ensure your pages include intentional meta descriptions and title tags to maximize your SEO efforts and content optimization.
SaaS Marketing Funnel Content
Creating content for a SaaS marketing funnel involves tailoring your content strategy to address the specific needs and interests of potential customers at each stage of the funnel. We help you optimize your content for relevant keywords, ensure consistency in branding and messaging, and use appropriate calls-to-action (CTAs) that increase your SaaS conversion rates.
Featured Work
For businesses seeking to captivate their customers with compelling web design, we specialize in creating custom websites. Our focus lies in delivering engaging designs that prioritize flexibility, performance, and tangible results.
In-House SaaS SEO Agency
Our marketing team thrives on in-person collaboration and problem-solving. We’ve found our in-office team is also a benefit to our clients, as they can expect timely communication during normal business hours.
Everyone assigned to work with you will learn deeply about your business and develop lasting relationships with your team.
Our Services
SaaS SEO Services
We are a B2B SaaS SEO agency who specializes in helping companies grow their organic traffic and generate leads through content-focused digital marketing.
SaaS SEO Services
- Consulting
- Research & Reporting
- Implementation
- Optimization
SaaS Web Design
- Research & discovery
- Moodboards
- Wireframes
- High fidelity web design & animation
SaaS Web Development
- Custom WordPress development
- Custom theme development
- Integrations & API development
- Full Website QA process
- Launch & CMS training
What is Search Engine Optimization (SEO)?
SEO is a strategy to make websites show up higher in search results. It does this by improving website content, using the right words, and organizing things better. This helps websites look better to search engines, so they’re more likely to show them to people searching. The idea is to get more people interested and visiting the site, which can lead to more sales opportunities.
Why is SEO important for SaaS Companies?
SEO is crucial for SaaS companies as it enhances their online visibility and organic search rankings, driving targeted traffic to their websites. In a highly competitive digital landscape, effective SEO strategies enable SaaS companies to reach potential customers actively searching for solutions, thereby increasing brand exposure and the likelihood of lead generation. Improved SEO can establish the SaaS company as an industry authority through content optimization, backlinking, and technical enhancements, ultimately resulting in sustainable, cost-effective customer acquisition and heightened competitiveness in the SaaS market.
What makes Motion Tactic the best SaaS SEO Agency for us?
Motion Tactic stands out as the best B2B SaaS SEO Agency due to our proven track record of delivering tangible results. Our team of experienced SaaS SEO experts is dedicated to tailoring strategies that align with your unique goals and business needs.
We aim to be upfront and educational with our SaaS SEO strategy. We find that most SEO agencies are closed off with their process, and it leaves clients feeling like they aren’t sure exactly where the money is going. At Motion Tactic, we are a SaaS marketing agency that delivers digital marketing services with researched data to support what we’re doing. We also want to educate our clients on how to better understand their target audience’s preferences and goals.
What SaaS SEO services do you offer?
Our B2B SEO services include:
- SaaS SEO consulting
- Keyword Reporting
- Long Tail Keywords Research
- Technical SEO Audits
- On Page SEO
- Blog Post Topic Research & Outlines
- Search Engines Result Pages (SERPs) optimization
Do you have in-house SEO experts?
We do! We believe in having a collaborative team to bounce ideas off one another and that happens best when everyone is in-house.
What is the difference between On Page and Off Page SEO strategy?
Search engine optimization encompasses two pivotal aspects: on-page and off-page SEO. These collaborate to enhance a website’s visibility and positioning in search engine results pages (SERPs). Here’s a breakdown of each:
- On-page SEO pertains to optimization efforts directly applied to individual website pages to bolster their search engine rankings. This involves refining on-page elements for improved search engine compatibility and user experience.
- Off-page SEO encompasses strategies and activities conducted beyond the website’s confines to elevate its online standing, authority, and trustworthiness. This frequently entails establishing valuable backlinks from reputable external websites.
What is SaaS SEO from a technical perspective?
Technical SEO involves optimizing the technical aspects of a SaaS website to improve its visibility in SERPs, enhance user experience, and generate leads. This could include optimizing website speed and performance, ensuring proper mobile responsiveness, implementing structured data markup, managing URL structures, improving site architecture, and addressing issues related to crawlability, indexation, and security. Technical SEO aims to create a seamless online experience for potential SaaS clients while adhering to search engine guidelines, ultimately contributing to increased organic traffic, higher engagement, and successful SaaS lead generation.
Are blogs important for my SaaS SEO strategy?
Yes, absolutely. We believe while SaaS SEO implementation can be done with or without a blog, your chances of reaching your target audience increase significantly by the presence of a blog. Here are a few reasons we suggest having a blog on your website:
- Content Relevance: Blogs provide a platform to create and share valuable content that addresses the specific needs, challenges, and interests of your target SaaS audience. This allows your company to establish yourself as industry experts and thought leaders, attracting the attention of other businesses seeking relevant information.
- Keyword Targeting: Blogs enable SaaS companies to target a wide range of relevant keywords and long-tail search queries that potential clients might use when searching for solutions or information. This diversification of keywords can help improve the overall visibility of the website in search engine results.
- Freshness and Frequency: Search engines favor websites that regularly update their content. Blogs offer a way to consistently publish fresh, high-quality content, signaling to search engines that the website is active, relevant, and worthy of higher rankings.
- Internal Linking: Blogs provide opportunities to internally link to other relevant pages on the website, helping to spread authority and guide visitors to important conversion-focused pages. This can enhance the website’s overall structure and user experience.
What tools should we use for understanding our SaaS SEO marketing efforts?
There are several tools that can help you get a broader understanding of your current SaaS SEO strategy, we recommend the following tools:
- Google Analytics: Google Analytics is a fundamental tool for tracking website traffic, organic search, user behavior, conversions, and other crucial metrics. It provides insights into how users interact with your site and the effectiveness of your SaaS business growth.
- Google Search Console: Google Search Console helps you monitor your website’s presence in Google’s search results. It offers valuable data on search queries, click-through rates, impressions, and technical issues that might affect your SaaS SEO performance.
- SEMrush: SEMrush offers comprehensive SEO analytics, including keyword research, competitive analysis, backlink analysis, and site auditing. It helps you identify opportunities for improvement and track your rankings.
How can I compare my keyword strength with other SaaS businesses?
To compare your keyword strength with other SaaS businesses, analyze the competitiveness and performance of shared target keywords by evaluating factors such as search volume, keyword difficulty, your website’s ranking position in search engine results pages, domain authority, backlink profiles, content quality and relevance, technical SEO elements, and local SEO considerations if applicable. Regularly monitoring and adjusting your strategy based on these insights will help you gauge your keyword strength in relation to competitors and enhance your SaaS business’s visibility and search engine rankings.
Does your SaaS marketing agency specialize in other services?
Our digital marketing agency also specializes in B2B SaaS website design and development. If you are in need of a new website to go with your updated content, we would love to chat more with you. Schedule a consultation here.
If we decide to get a new website, does that conflict with our current SEO campaign?
No! For our past clients, we migrate existing content as well as upload any new content. During this process, we also migrate SaaS SEO fields from the previous site. This ensures any on site SEO work is preserved and carried forward to the new site. Additionally, all sites we build are set up with technical SaaS SEO practices in mind. This means fields for meta page titles and descriptions are available on the backend for any main page or blog page to be optimized for search engines. We also test the site for performance to prevent any SaaS SEO implementation issues.