Functionality – A functional website is quick to load, secure, and well structured for users to find information that they need.
Navigation – A well planned navigation provides a solid foundation for users to access the rest of the site.
Content – The content on your homepage of a website will often be the first opportunity to create understanding.
Brand – A website’s look, feel, and personality are just as important as the information on the site when it comes to drawing in prospective customers.
Design – The visual design of a website is comprised of many smaller design elements that work together to present a unique look and feel that supports the overall story being told.
Interactivity – An interactive website includes elements which can be actively engaged by the user in an effort to provide them with a better user experience.