Resources
B2B SEO Agency
We are a B2B SEO agency who specializes in helping companies grow their organic traffic and generate leads through content-focused marketing.
B2B SEO + CONTENT STRATEGIES
Grow your search engine rankings with intentional B2B SEO strategies
At our B2B SEO agency, our SEO experts focus on helping you create engaging content for Google rankings and lead generation. No keyword stuffing or awkward content. We want you to get more qualified leads for your business and to do it the right way.
Content Marketing Strategy
We prioritize a content strategy that is supported by keyword research and search volume. This ensures that our efforts are aligned with the most relevant and impactful topics, driving organic traffic and engagement. Our content marketing strategy includes crafting blog post topics and outlines that your audience is searching for.
Technical SEO Audits
Our technical SEO audits involve comprehensive evaluations of a website’s backend elements and structure to identify and rectify issues that might hinder search engine crawling, indexing, and overall user experience. These audits ensure that a website is technically sound, leading to improved search engine visibility and better site performance.
B2B SEO & Content Strategy
You have competition, and in order to appear as the industry leader you are, you must focus on your SEO and content. Our B2B website SEO & content strategy aims to provide valuable and informative content that addresses the specific needs and pain points of your customers, ultimately driving organic traffic, building authority, and generating leads within the B2B SaaS space.
Search Engine Results Pages (SERPs)
To improve your SERPs, we focus on optimizing your website’s content, structure, and technical aspects for better visibility and relevance. We also ensure your pages include intentional meta descriptions and title tags to maximize your content marketing strategies.
Featured Web Designs
Where innovation meets sophistication
Website Transformation Process
1. Consultation
Schedule a consultation with us where we learn about your business goals and create a custom plan for your organization’s website design.
2. Implement & Optimize
Our team will get to work and ensure that your new web design and brand will meet your business goals and engage your customers.
3. Grow Your Business
Launch marketing strategies with confidence knowing that your new and engaging marketing assets will efficiently drive more traffic towards conversion.
In-House B2B SEO Agency
Our team thrives on in-person collaboration and problem-solving. We’ve found our in-office team is also a benefit to our clients, as they can expect timely communication during normal business hours.
Everyone assigned to work with you will learn deeply about your business and develop lasting relationships with your team.
Our Services
Custom WordPress Development Services
We are a WordPress website design company who specializes in marketing websites, web applications, and digital strategy for companies that want to make a statement.
Custom WordPress Website Design
You need a partner in the digital space that has the expertise to understand your business and help you reach your branding goals. To get there, we have developed a proven discovery, research, and design process that allows us to bring your vision into focus. Good design builds trust and ultimately produces results. Our B2B website design agency loves utilizing our creativity to help our customers set themselves apart from other businesses.
Key Skills:
- Research and Discovery
- Moodboards
- Wireframes
- High-fidelity Web Design and Animation
- ADA Compliance
- Responsive Web Design
Custom WordPress Web Development
Our B2B website developers are heavily focused on stability and maintainability. We love to build digital products that can scale to fit your needs as you grow. Our developers work closely with our design team to make sure the final products will exceed your expectations.
Key Skills:
- Custom WordPress CMS Development
- Integrations and API Development
- Full Website QA process
- Content Management
- Website Security Best Practices
- Launch & CMS training
Sales Enablement Resources
Keep your brand consistent across all customer touch-points. We design digital and print assets that keep your brand standards cohesive across all mediums. Prioritize creativity and take pride in your PDFs, decks, conference graphics, and product marketing materials.
Key Skills:
- Illustrations
- Digital Ads
- Live Event Materials & Stage Graphics
- Pitch Deck, Presentation Slides & PDFs
- Email and Social Graphics
“Motion Tactic is the best team I have ever worked with on a website project. They took the time to learn what we wanted, lent their expertise and delivered a product beyond my expectations.”
Daniel Roche, Director of Marketing
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FAQ
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a digital content strategy aimed at improving a website’s visibility and ranking in search engine results pages (SERPs). By optimizing various on-page elements like content, keywords, and structured data, SEO aims to enhance a website’s credibility and authority in the eyes of search engines.
The goal of SEO is to attract organic, targeted traffic by aligning a website’s content and structure with user search intent, ultimately driving higher engagement, increasing brand visibility, and increasing the influx of sales qualified leads.
What makes your B2B SEO Agency different from the rest?
We aim to be upfront and educational with our SEO strategy. We find that too many B2B SEO agencies are closed off with their process, and it leaves clients feeling like they aren’t sure exactly where the money is going. At Motion Tactic, we are a SEO company that delivers digital marketing services with researched data to support what we’re doing. We also want to educate our clients on how to better understand their target audience’s preferences and goals.
What SEO services do you offer?
Our B2B SEO services include:
- B2B SEO consulting
- Keyword Reporting
- Long Tail Keywords Research
- Technical SEO Auditing
- On Page SEO
- Blog Post Topic Research & Outlines
- Search Engines Result Pages (SERPs) optimization
Do you have in-house SEO experts?
We do! We believe in having a collaborative team to bounce ideas off one another and that happens best when everyone is in-house.
What is the difference between On Page and Off Page SEO strategy?
On-page and off-page SEO are two key components of search engine optimization that work together to improve a website’s visibility and ranking in SERPs. Here’s a breakdown of both:
- On-page SEO refers to the optimization efforts that are directly implemented on a website’s individual pages to enhance their search engine ranking. It involves optimizing various on-page elements to make them more search engine-friendly and user-centric.
- Off-page SEO refers to the optimization strategies and activities that are performed outside the website itself, with the goal of improving its online reputation, authority, and credibility. It often involves building high-quality backlinks from other reputable websites.
What is B2B SEO from a technical perspective?
Technical B2B SEO involves optimizing the technical aspects of a B2B website to improve its visibility in SERPs, enhance user experience, and generate leads. This could include optimizing website speed and performance, ensuring proper mobile responsiveness, implementing structured data markup, managing URL structures, improving site architecture, and addressing issues related to crawlability, indexation, and security. Technical B2B SEO aims to create a seamless online experience for potential B2B clients while adhering to search engine guidelines, ultimately contributing to increased organic traffic, higher engagement, and successful B2B lead generation.
Are blogs important for my SEO strategy?
Yes, absolutely. We believe while SEO implementation can be done with or without a blog, your chances of reaching your target audience increase significantly by the presence of a blog. Here are a few reasons we suggest having a blog on your website:
- Content Relevance: Blogs provide a platform to create and share valuable content that addresses the specific needs, challenges, and interests of your target B2B audience. This allows your company to establish yourself as industry experts and thought leaders, attracting the attention of other businesses seeking relevant information.
- Keyword Targeting: Blogs enable B2B companies to target a wide range of relevant keywords and long-tail search queries that potential clients might use when searching for solutions or information. This diversification of keywords can help improve the overall visibility of the website in search engine results.
- Freshness and Frequency: Search engines favor websites that regularly update their content. Blogs offer a way to consistently publish fresh, high-quality content, signaling to search engines that the website is active, relevant, and worthy of higher rankings.
- Internal Linking: Blogs provide opportunities to internally link to other relevant pages on the website, helping to spread authority and guide visitors to important conversion-focused pages. This can enhance the website’s overall structure and user experience.
Does your marketing agency specialize in other services?
Our marketing agency also specializes in B2B website design and development. If you are in need of a new website to go with your updated content, we would love to chat more with you. Schedule a consultation here.
If we decide to get a new website, does that conflict with our current SEO campaign?
No! For our past clients, we migrate existing content as well as upload any new content. During this process, we also migrate B2B SEO fields from the previous site. This ensures any on site SEO work is preserved and carried forward to the new site. Additionally, all sites we build are set up with technical B2B SEO practices in mind. This means fields for meta page titles and descriptions are available on the backend for any main page or blog page to be optimized for search engines. We also test the site for performance to prevent any B2B SEO implementation issues.