As a B2B marketer responsible for managing your company’s website, you know its importance when it comes to attracting customers, generating leads, and driving sales. Yet many find this valuable sales tool to be a hurdle when implementing marketing strategies to drive key initiatives. The problem? Websites that aren’t constructed from the start with scalability … Continued
In this post, we discuss six aspects of what makes a good SaaS product. A few aspects include having a solid value proposition, an easy integration, competitive pricing, and a great customer support experience. While most companies faced some sort of crisis in response to the COVID-19 pandemic, the software as a service (SaaS) industry … Continued
In this post, we share our fundamentals on understanding SaaS technical SEO, including the benefits of technical SEO and what tools to implement to help with your technical SEO audit. There are roughly 16,000 SaaS companies in the United States alone, generating a total revenue of about $389.3 billion. With this kind of competition, having … Continued
Launching a new website is a huge accomplishment but a great website is only part of a successful digital marketing strategy. Use this website launch marketing plan to promote your website after launch.