Voxel51

Elevating Voxel51’s Digital Presence: A High-Performance Website Redesign for AI-Driven Growth

Services Performed

Research & Strategy, UX/UI Design, Web Design, Web Development, SEO

Headquarters

Ann Arbor, MI

Industry

AI, B2B, Data, SaaS

The Client

Voxel51, an AI-driven SaaS company specializing in computer vision and data solutions, sought a website redesign to differentiate itself from competitors, elevate its brand, and expand its content architecture. With a recent Series B funding round, the company aimed to refine its digital presence to support outbound marketing efforts and better highlight its product offerings.

The Challenge

Voxel51’s previous website did not align with its modern, innovative brand identity. The site lacked visual differentiation in a competitive landscape, making it difficult to stand out. Product features were primarily showcased through screenshots, limiting engagement and clarity. Additionally, the company sought to improve SEO and establish top-of-funnel visibility to position itself as an industry leader. Another key challenge was transitioning from an open source product to an enterprise offering, requiring a shift in messaging and content strategy. Lastly, the backend needed to be more intuitive to facilitate content updates by the internal team.

The Solution

Our team collaborated closely with Voxel51 to develop a high-performing website that reflects their brand’s cutting-edge technology. Through extensive research, competitor analysis, and creative workshops, we restructured the content architecture to improve usability and alignment with business goals. A strategic redesign introduced a modern, scalable UI with brand-aligned elements, including gradient effects, branded cubes, and custom icons, ensuring a visually distinctive experience. We developed custom graphics that effectively illustrate complex AI and data concepts, enhancing user engagement and comprehension. The site was restructured with an improved mega menu and fully responsive layout to ensure seamless navigation across all devices. On the backend, we transitioned Voxel51 off a page builder to a high-performance, custom WordPress solution, optimizing speed, security, and scalability. Finally, we implemented an SEO strategy focused on expanding their blog content, driving organic search traffic, and positioning Voxel51 as a thought leader in AI-driven computer vision.

UX/UI Design

To align with Voxel51’s vision, we conducted a creative discovery process that included moodboards, wireframes, and competitor audits. The new design system modernizes the site’s visual language, incorporating cohesive branding elements such as bold typography, dynamic gradients, and custom iconography. Custom graphics were created to visually communicate product capabilities while maintaining consistency across the site. Additionally, the restructured layout prioritizes clarity, guiding users through key product features and solutions intuitively. The new mega menu enhances accessibility by improving content discoverability, allowing visitors to navigate effortlessly to relevant pages.

Development

From a technical perspective, we built a secure, high-performance website optimized for speed and scalability. Transitioning away from a page builder, we developed a fully custom WordPress solution that allows for flexible content management. A key feature was the implementation of “Global Sections,” enabling site-wide consistency while streamlining content updates. WebP conversion was utilized to optimize image loading times, while lazy-loading techniques improved performance across the site. Security enhancements, including two-factor authentication (2FA), were integrated to ensure a safe browsing experience. Additionally, we facilitated a smooth content migration process, ensuring Voxel51’s extensive knowledge base and blog content were seamlessly transferred to the new format. HubSpot CRM integration was implemented to enhance lead capture and marketing automation.

SEO Strategy

As part of our engagement with Voxel51, we conducted in-depth keyword research to identify high-value topics that align with their product offerings and industry trends. Leveraging these insights, we developed a comprehensive SEO strategy focused on top-of-funnel content to increase visibility and attract a broader audience. Our approach included crafting quarterly blog outlines—48 in total—for Voxel51’s expert team to develop, ensuring each topic was both relevant to their AI-driven solutions and backed by strong search volume. Once the content was written, we optimized it for accuracy, clarity, and search performance, ensuring it provided genuine value to their audience while strengthening Voxel51’s position as a thought leader in computer vision and AI.

The Results

The redesigned website significantly strengthened Voxel51’s brand differentiation through a polished, visually cohesive digital presence. Improved UI and UX design resulted in a more engaging user experience, leading to increased lead generation and enhanced content visibility. The streamlined backend now enables Voxel51’s internal team to manage updates efficiently, while the refined SEO strategy has expanded the company’s reach, positioning it as a leader in AI-driven computer vision.
Through a thoughtful blend of research, design, and technical expertise, we helped Voxel51 create a digital presence that matches their ambitious growth. The result is a future-proof website that enhances brand perception, streamlines content management, and supports ongoing marketing efforts.