How We Helped Versa Vascular Launch with a Scalable, Custom Website

The Client

Versa Vascular is an innovator in medical technology, pioneering a heart valve repair solution that is mechanically driven and does not rely on robotics. Their catheter-based device is deployed through the femoral vein and implants directly into the heart. As a new company spun out of parent company Occam Labs, Versa Vascular needed a brand-new digital presence to reflect their groundbreaking work in the cardiovascular space. Headquartered in Santa Cruz, CA, the team turned to us after a successful collaboration on the Occam Labs website.

The Challenge

As a new company, Versa Vascular lacked a website and any established visual identity. Their primary goal was to launch a compelling and functional web presence that communicated their unique product in a clear, engaging way. The new site needed to differentiate Versa from other medical device companies while also complementing the design language of their parent company, Occam Labs.

With no existing digital assets or content, the project began from scratch. One of the main challenges was building a full site with limited imagery and technical information available at the start. Additionally, the site needed to be scalable for future content and easy for the client to manage internally after launch.

The Solution

We partnered closely with Versa Vascular to define a modern, minimal, and technically refined web experience from the ground up. Through regular milestone meetings and ongoing collaboration, we ensured the site would effectively communicate the company’s mission, showcase their product, and support key business needs such as job recruitment.

We delivered a custom designed and developed website featuring four original graphics that visually explain the medical device and its function within the heart. The user experience was carefully crafted to feel intuitive, accessible, and forward-looking to position Versa Vascular as an innovator in its field.