Transforming Seerist’s Digital Presence to Expand Beyond Government and Drive B2B Growth

The Client

Seerist is a SaaS company based in Reston, Virginia, specializing in threat and risk intelligence powered by AI. Their platform is trusted by government agencies and enterprises to deliver real-time insights that help organizations anticipate and respond to emerging risks. Historically, Seerist focused exclusively on serving government clients, but with a maturing product and expanding use cases, they were ready to broaden their reach into the B2B market.

For this project, Seerist’s goals were clear: elevate the look and feel of their website with a modern and sophisticated design, improve messaging to resonate with both government and commercial buyers, and create a stronger path to conversions. They needed a digital presence that reflected the innovation of their platform while positioning them competitively in a broader marketplace.

The Challenge

Before the redesign, Seerist’s website was not keeping pace with their evolving market position. The site felt dated, lacked a cohesive design system, and did little to showcase the value of their product. For prospective commercial buyers, messaging wasn’t clear or targeted enough, which limited conversions. For their existing government audience, the site didn’t effectively communicate the depth of the platform’s capabilities.

Navigation was also a major barrier. Without a strong content hierarchy, users struggled to find relevant information, leaving the site without a clear understanding of Seerist’s offering. On top of these challenges, Seerist needed to increase visibility. The site did not appear in searches tied to their ideal B2B customers, creating a gap between the strength of their product and its presence online.

The Solution

To address these challenges, we began with a collaborative discovery process that included stakeholder workshops, competitive audits, and creative exercises. These sessions gave us a clear understanding of Seerist’s goals and ensured that every decision, from design to content strategy, was tied to their long-term growth objectives.

Our solution centered on three key initiatives: restructuring the site’s content to better align with customer needs, creating a clean and modern design system, and implementing an SEO strategy that would drive visibility among B2B buyers. We expanded the site architecture with new industry and use case pages, giving prospective clients clear pathways to explore how Seerist’s platform could solve their specific challenges.

The design direction emphasized sophistication and clarity. We developed a scalable WordPress theme with an intuitive backend, supported by custom graphics and product visuals that brought the platform’s features to life. Navigation was completely overhauled with the introduction of a new mega menu, ensuring visitors could easily explore solutions, industries, and resources.

On the SEO front, we introduced a two-pronged strategy: building bottom-of-funnel landing pages for high-intent buyers while also launching a top-of-funnel content program to capture early-stage interest. Throughout the project, we maintained a highly collaborative process with weekly check-ins and milestone presentations, keeping multiple stakeholder groups aligned from kickoff to launch.