Building a User-Friendly, Conversion-Focused Website for Maptician

The Client

Maptician operates in the SaaS office space planning industry and is headquartered in Lincoln, Nebraska. Their platform simplifies the complexity of managing workplace resources, from desk booking to space utilization, offering companies a better way to optimize their office environments. For this project, their goal was clear: create a brand presence that felt professional but never stiff, approachable without being casual, and user-friendly for both site visitors and the internal team managing the backend. They wanted their digital identity to reflect the innovation behind their product and to create a stronger connection with potential customers through clarity, professionalism, and ease of use.

The Challenge

Before the redesign, Maptician’s website did not reflect the company’s modern and approachable brand identity. The outdated design, limited color palette, and lack of variety in layouts gave the site a muted look, while the absence of a strong SEO strategy and feature-focused content made it difficult to attract and convert high-intent buyers. Poor navigation further discouraged engagement, leaving visitors without a clear understanding of the platform’s value. As a result, the site underperformed as a sales and marketing tool, creating a gap between the strength of Maptician’s product and the way it was presented online.

The Solution

To address these challenges, we began by working closely with the Maptician team to define project goals and align on priorities. Through collaborative workshops and strategy sessions, we established a shared vision for the new site. Our solution focused on three key areas: modernizing the design, restructuring the content to match customer search intent, and building an SEO framework that would generate qualified leads.

The design direction emphasized clarity and professionalism while maintaining an approachable feel. We introduced a fresh color palette, custom graphics, and animations that brought the platform to life visually. Navigation was completely reimagined through a scalable mega menu that allowed visitors to easily explore features, solutions, and resources. On the SEO front, we built a bottom-of-funnel strategy that targeted high-intent buyers, creating dedicated landing pages around Maptician’s core features. Throughout the process, we collaborated closely with the client, iterating on feedback to ensure that the site was not only visually engaging but also aligned with their long-term business objectives.