Research, UX/UI Design, Web Development, Content Strategy
Johnson City, TN
Central Laboratory Services
LabConnect is a global laboratory services provider who specializes in logistically and analytically complex studies.
Organizations in the broader healthcare industry typically draw inspiration from other websites within their industry. LabConnect was looking for an agency to create a new website that would challenge the status-quo with unexpectedly creative design.
LabConnect drew inspiration from other creative agencies, museums, and art gallery websites. Our goal for the project was to use the design, animation, illustrations, and custom photography to help convert website users into warm leads. Through discovery sessions we learned that LabConnect’s typical customer requires technical information about LabConnect’s services before they would be interested in starting a conversation. Our design took into account the need for ease of access to technical information and established multiple conversion pathways. LabConnect received “Special Kudos” by the CSS Design Awards for its creative and animated aesthetic.