DSL Logistics

Building an Online Presence and Driving Results for DSL Logistics with a Brand-New Website

Services Performed

Research, UX/UI Design, Web Development, SEO Strategy

Headquarters

Buckeye, AZ

Industry

B2B

The Client

DSL Logistics provides a wide range of logistics solutions, including intermodal trucking, drayage services, and sustainable logistics, serving import/export businesses at the Port of Long Beach and the Port of Los Angeles. Their services extend to custom IT solutions, private chassis utilization, and depot services for major steamship lines.

The Challenge

With no existing website, DSL Logistics partnered with us to build their online presence from scratch, targeting industries including major retailers, pharmaceuticals, agriculture, beverages, and more. These businesses rely on DSL Logistics for efficient import/export operations, including handling overseas goods and commodities.

The Solution

We partnered with DSL Logistics to establish their online presence, creating a user-friendly, SEO-optimized website and executing a targeted SEO strategy. The project included developing high-conversion service pages and publishing engaging blog content to educate and attract clients in the competitive logistics market. By focusing on niche keywords and industry-specific topics, DSL Logistics quickly gained visibility and positioned itself as a trusted leader in intermodal trucking and sustainable logistics.

Our SEO Approach

To build DSL Logistics’ online presence, we developed a user-friendly, SEO-optimized website designed for fast loading, responsiveness, and clear site architecture. This served as the foundation for a comprehensive SEO strategy that targeted high-value keywords, including bottom-of-funnel searches and long-tail opportunities. We created five high-conversion service pages focused on core offerings like intermodal trucking, drayage carriers, and sustainable logistics to attract and convert potential clients.

To drive traffic and establish authority, we executed a robust blog content strategy, publishing 24 SEO-optimized posts covering educational and niche topics, such as intermodal transportation and sustainability in drayage trucking. Tracking tools like SEMrush and Google Search Console measured performance across clicks, impressions, and keyword rankings, ensuring our approach aligned with DSL Logistics’ business goals and industry needs.

SEO Results for DSL Logistics

Between March and October 2024, DSL Logistics achieved significant growth in organic traffic and engagement through a targeted SEO and content strategy. Clicks increased exponentially, impressions saw a substantial rise, and the website expanded its keyword rankings from just two to over 200. This rapid growth underscored the effectiveness of the newly built online presence and the focus on high-value, niche keywords relevant to DSL Logistics’ core services.

Strategic SEO Blog Content

The blog content strategy was instrumental in establishing the company’s authority within the competitive logistics market. Posts such as “Loading and Securing Cargo in Ocean Containers: Best Practices” and “Challenges in Container Drayage and How the Industry Tackles Them” educated audiences while positioning DSL Logistics as an industry leader. Additionally, content targeting customer needs, like “Choosing the Right Size and Type of Used Shipping Container,” directly supported lead generation efforts, further driving measurable results.

Project Summary

Strategic SEO and content execution enabled DSL Logistics to achieve significant growth within just six months, proving that a new domain can deliver fast results. By combining high-intent bottom-of-funnel pages with engaging, authoritative blog content, the company effectively attracted and converted leads. Focusing on niche keywords and specialized services like intermodal trucking and container drayage allowed DSL Logistics to carve out a strong presence in a competitive market.