C. Myers

c. myers Website Redesign: Modern Design Meets Strategic Functionality

Services Performed

Web Design, Web Development, Custom Graphics

Headquarters

Phoenix, Arizona

Industry

B2B, Financial Services

The Client

c. myers is a nationally recognized firm specializing in asset/liability management and strategic financial solutions for credit unions and community banks. Headquartered in Phoenix, Arizona, they work with clients across the United States to deliver a wide range of services that help financial institutions navigate complex challenges and plan for long-term success. For this project, their goal was to modernize their digital presence with an optimized user experience that better connects to their marketing strategy. They wanted to ensure the website felt contemporary, approachable, and engaging while also serving as a tool to attract new audiences across multiple target markets.

The Challenge

The previous c. myers website did not reflect the caliber of expertise the firm is known for. Navigation was fragmented and difficult for users to follow, especially given the wide range of services offered. Important calls-to-action were not clearly visible, which limited engagement opportunities, and blog content lacked clear organization, making it harder for visitors to find relevant insights. The site was also weighed down by plugins and inefficient structures that impacted speed and performance.

On the visibility side, the lack of a cohesive structure made it challenging to align the website with c. myers’ marketing strategy. Without a streamlined path to explore offerings, the site was not functioning as an effective tool to attract new audiences or guide existing clients to the information they needed most.

The Solution

To address these challenges, we worked closely with the c. myers team to refine goals and align the website’s design and functionality with their long-term strategy. Together, we established a vision for a modern, organized, and scalable website that would not only look and feel more professional but also serve as a more powerful marketing asset.

Our solution included a new design system that established consistency across the site, along with custom graphics to help communicate complex offerings in a simplified, visual way. A restructured sitemap and a new mega menu allowed us to organize their many categorized solutions into an easy-to-navigate format. Throughout the process, we collaborated closely with c. myers to ensure the site reflected their brand identity while setting them up with a digital foundation that could adapt to future needs.

UX/UI Design

From a user experience standpoint, the redesign brought significant improvements. The new design system introduced consistent styles across the site, including updated fonts, button styles, and a fresh image style that created visual cohesion. The mega menu was one of the most impactful updates, allowing visitors to quickly access the wide range of services offered by c. myers without feeling overwhelmed.

We also focused on improving calls-to-action, making them more visible and intuitive so visitors could easily take the next step. Custom graphics, including a signature piece that illustrates the firm’s three main offerings, provided a clear visual anchor that helped explain c. myers’ value in a straightforward way. By rethinking navigation and accessibility, the site now provides a seamless experience across desktop, tablet, and mobile devices, ensuring users can engage from any platform with ease.

Web Development

On the development side, the focus was on building a streamlined, scalable, and high-performing site. We simplified navigation, reorganized blog content into separate post types for better categorization, and cleaned up legacy blog posts to create a smoother browsing experience. By reducing reliance on unnecessary plugins and optimizing images, we significantly improved site speed and performance.

One of the most practical backend improvements was the ability to auto-draft past events and webinars. This keeps the site organized without requiring ongoing manual management, ensuring the website remains clean and efficient over time. Built with best practices in mind, the new website gives c. myers the technical foundation to support future growth while minimizing the need for ongoing heavy maintenance.

Project Summary

The c. myers website project was about much more than aesthetics. It was about creating a modern, functional, and strategic digital presence that reflects the firm’s reputation as a trusted partner to financial institutions. By combining thoughtful design, a reimagined navigation system, and a stronger technical foundation, we delivered a site that connects with new audiences, supports ongoing marketing efforts, and provides a clear path for long-term scalability.