Anomalo

How Anomalo Achieved a 183% Increase in Organic Keywords and Lead Generation Growth with Our SEO & Website Redesign Strategy

Services Performed

Research, UX/UI Design, Web Development, SEO Strategy

Headquarters

Palo Alto, California

Industry

B2B, SaaS

The Client

Anomalo is a leader in enterprise data quality monitoring, providing automated data quality monitoring and foundational data observability for businesses. Their platform enables data teams and business stakeholders to quickly detect, alert, and resolve data issues, ensuring confidence in the data driving business decisions. Anomalo serves enterprise-level clients with annual revenues exceeding $1 billion, offering critical solutions in data governance, anomaly detection, and data observability.

The Challenge

There comes a point in well-established startups where real traction is hitting in your go-to-market position and you need to level up your assets to match. Anomalo was nearing readiness to announce its series B funding when they approached us in need of a scalable website that could expand current content architecture and prioritize SEO.

Anomalo’s goal was to enhance their online visibility, increase organic traffic, and generate qualified leads through a redesigned website and tailored SEO strategy. They wanted to ensure their highly technical content was optimized for search engines to better reach their target audience.

The Solution

Their new site needed to appeal to their SaaS enterprise client base with a sense of trust and innovation. We elevated their brand with modern, minimalist touches for a standout competitive edge. We redesigned Anomalo’s website to enhance user experience, optimize navigation, and improve mobile responsiveness while aligning with their SEO goals.

Through in-depth keyword research, we targeted high-conversion keywords and created six optimized pages for their technical audience. We also guided the development of 21 blog posts, balancing technical depth with SEO best practices. Continuous data-driven refinements boosted traffic, keyword rankings, and lead generation.

UX/UI Design

Anomalo’s initial brand was thoughtfully and beautifully crafted, giving our team an exciting starting point. This new site was seeking a polished look to entice enterprise-level clients while still looking tech-forward. We found that balance with a bright gradient color palette and rounded clean lines. Using their hexagon brand logo, we found subtle ways to tie back to the brand with polish and extend its foundation with isometric icons and new typography.

Web Development

We developed a custom WordPress theme, intended to scale with the business needs. We created various custom post types and prioritized cross merchandising new content sitewide. Our team performed various optimizations to maximize site speed, such as, . We improved technical SEO, supporting our strategy and improving search ranking. This site will grow with Anomalo as it strengthens its new position in the marketplace.

Our SEO Approach

Our approach focused on a complete website redesign to enhance user experience, site speed, and mobile responsiveness, while aligning with Anomalo’s brand and SEO goals. We conducted comprehensive keyword research to identify high-conversion, bottom-of-funnel keywords and integrated them into the site’s architecture and content strategy. Collaborating with Anomalo’s team, we optimized six bottom-of-funnel pages, including “Anomaly Detection Software” and “Data Validation Tools,” using conversion-focused copy, improved meta descriptions, internal linking, and on-page SEO techniques to capture high-intent traffic.

SEO Results for Anomalo

Our efforts delivered significant results for Anomalo, including a 183% increase in organic keywords (from 301 to 854) and a 54% rise in clicks (from 2,690 to 4,150) between March and October. Impressions grew by 344%, with key pages and blog posts, such as “Anomaly Detection Software” and “Data Anomaly,” ranking on the first page of Google. This visibility contributed directly to lead generation, with multiple leads and resource downloads originating from optimized pages and blog content.

Strategic SEO Blog Content

We supported Anomalo by providing keyword research, blog outlines, and SEO guidance for 21 in-depth blog posts targeting long-tail keywords like “Data Ingestion” and “Data Quality in Machine Learning.” While Anomalo’s team ensured technical depth, we focused on SEO optimization. Using tools like Google Search Console and SEMrush, we tracked performance, refining strategies to improve traffic, leads, and keyword rankings.

Project Summary

Anomalo’s revamped SEO strategy led to a 183% increase in organic keywords and a 54% rise in clicks, with optimized bottom-of-funnel pages driving significant lead generation. Within six months, four pieces of content, including blog posts and a landing page, ranked on the first page of Google, boosting organic traffic and engagement. By balancing SEO with the technical depth of Anomalo’s services, we successfully met their unique content needs through close collaboration.