Why Blogging Can Help Grow Your Audience- Written by Ethan Springston
Struggling to grow your audience? Don’t underestimate growing your audience through your blog.
There are many reasons your organization should be consistently blogging. One of the biggest of which is the fact that it can grow your organic traffic exponentially – and for free. It’s the low hanging fruit we are all looking for to gain more website traffic. We’ve put together what we think are some of the most important ways blogging can help grow your audience.
Creates Content for Marketing Automation
Do you have a marketing strategy that includes sending email campaigns? It can be hard to come up with content to give to your audience on a consistent basis. This is an area that blogs can be used for to really grab the attention of your target audience. A catchy subject line and blog post title could be all it takes for someone to want to check out more of what you have to offer. Next thing you know, clients and prospects are reading your blog post and checking out your company website, where your call to action entices them to contact you.
Drives Traffic to Your Site
How can you drive more traffic to your website? We find that social media and SEO are two big ways to drive visitors to an organization’s site. So how can you optimize these two avenues for traffic? You guessed it: with informative and insightful blog posts. For social media, fresh blog content every so often keeps people connected to your organization at a deeper level and keeps your organization in the forefront of their mind. You never know what type of content could trigger your ideal customer to click on your social media post and reach out to you.
If you’re unfamiliar with how Search Engine Optimization (SEO) works, here’s a brief overview. Search engines will rank web pages based on a variety of factors, and that rank affects how high those pages show up on a given search result. One of the main factors in this SEO rank is fresh and relevant content. By keeping your blog up-to-date, your organization has the opportunity to rank higher on search engine results. At the same time, your blog posts will include important keywords about the products or services you offer, which will put your company on the top of the list when people search for them.
Helps Establish Authority Over Competitors
Blogging is a great way to establish yourself as an expert in your field. Your posts will add credibility to your business if you can share what you’ve learned through your research and experiences. A great blog with useful information can bring your organization to the forefront of a consumer’s mind when they think of the product or service you offer. Blogging is also a great way to differentiate yourself from your competitors. It adds a personality and uniqueness to your business that no other company can match, even if they offer similar products or services. Your ability to showcase your expertise can also help you prove your superiority over your competitors, driving prospects toward your business instead.
Information is valuable, and you can easily add value to your organization’s website with a strong, informative blog.