What is a brand? How do you showcase it on your website?- Written by Deanne Morian
A business is comprised of people, products, and services. The value of the brand is often underestimated and it’s important to ask from the get-go: what is a brand? When your customers or clients see your website, is your brand front and center?
Your brand is what makes your business unique. This includes your logo, colors, and any graphics that represent your business. A brand is what sets your business apart from your competition and what motivates your target audience to choose your business over others.
Your Brand Front & Center
A logo is the face of your business, and it is how clients recognize your business quickly. Your logo should be seen immediately on the front page of your website. Along with your logo, your overall brand presence should be felt throughout the website. Are your colors cohesive to your brand? Is it clear what services or products your business offers?
The Message to Your Audience
Your new website should quickly tell your target audience your WHY. Your ‘why’ is what connects your ideal customer to your product or service. Why do they need your product/service? How will this benefit their life? Why should they choose you? Your brand will help convey what it is that sets your business apart from others. Cohesive branding shows your professionalism and value in your business.
A Brand Worth Showing
What happens when your brand isn’t up to your standards? Maybe it’s been a while since you’ve thought about your brand. Unfortunately, it probably shows to your audience. The more clear your branding, the easier it will be for you to be able to communicate with your ideal clients. If you find that your brand does not represent your business anymore, building a website design around it will not serve your business well.
Investing in Your Brand
Before you invest in a new custom website design and development, we suggest evaluating your logo, colors, image curation, message, and style guide. If your overall brand does not represent the future of your business, it may be time to rebrand. Click here to see what goes into rebranding your business! We would love to chat more with you about creating a new brand that better represents your business. Contact us here!