The Art of Bookmaking
O’Neil Printing is a Phoenix based commercial print communications company that offers a full range of print and signage solutions. O’Neil asked Motion Tactic to design a campaign to help them generate more book clients. The campaign entitled “The Art of Bookmaking” featured a microsite, social media creative, a direct mail piece, e-mail marketing, and video to attract the right bookmaking audience. O’Neil created a beautiful giveaway book titled The Studio Handbook: A Technical Guide to the Art of Bookmaking.
See the landing page at https://oneilprint.com/art-of-bookmaking/