LabConnect provides central laboratory services for scientific studies. Our goal for the project was to use the design, animation, illustrations, and custom photography to help convert website users into warm leads. LabConnect drew inspiration from other creative agencies, museums, and art gallery websites. Organizations in the broader healthcare industry typically draw inspiration from other websites within their industry. LabConnect’s methodology of wanting something different than their industry competitors is what sets them apart. CLICK HERE to see LabConnect’s new website.
Enhancing the Brand
When working with a company as substantial as LabConnect, we see the importance of not only adhering to the brand, but also creating a product that enhances it. The LabConnect brand message is to distinguish their company as the leading provider in lab services. With a modern website, custom photography, and UX/UI designs, we gave LabConnect a product that showcases their unrivaled brand and service.
Custom Animations and Illustrations
With most of our clients, we prefer doing custom illustrations, because we want their site to feel unique to them. LabConnect offers over 10 different services, so we wanted to design small illustrations to represent each of them. In addition, throughout the site, we added animations to add more engagement for users. Animations can be found as users click a new page, as well as when they scroll through the homepage.