How We Support SEO Strategy
Written by Tyler Morian
What does it take for customers to find your website in search?
“I’ve searched Google for [our service] and we don’t show up. Will a new website fix that?”
Frequently we hear from prospective clients that they’re frustrated that when they search for their service offering their business is nowhere to be found in the search results. The hope is that replacing their website with a better one will fix that… and it may. But that is not always the case and in many cases you may show up less for a period of time after a website overhaul while search engines work to understand the new website. To better understand how the website plays into SEO let’s take a moment to outline the factors that affect SEO.
Search engines are optimized to give users the most relevant results that they can when a user searches for something. How do they do that?
- They look for web pages with relevant content
- They prioritize web sites that provide a good user experience
- They rank the results based on the authority of the domain
Content relevancy can mean different things for different search queries. If you search for how-tos you might expect to see video tutorials and step by step guides. Search for Greek food and you’ll expect to see a map with local suggestions. It’s important to understand the intent of your customers when they search for key terms in your industry space and for you to have the type of content that they would expect to see. The first step when trying to produce relevant content is to research the keywords that you want to show up for. Rank them by difficulty and then produce content that is better than the existing search results.
Can Motion Tactic help you with keyword research?
Yes! We can research your industry space and provide a suggested list of keywords, their monthly search volume, and the difficulty to rank for them.
Can Motion Tactic help you write content for your blog?
No. We aren’t equipped to produce content for SEO but can provide you with recommendations for other service providers that have those capabilities.
Search engines prioritize websites that load quickly and provide a positive user experience. This makes sense. Users don’t like to wait for long loading times and deal with bug riddled web sites. Search engines know this and in order to give users the best experience they can while using the search engine, they penalize websites that don’t prioritize speed and UX.
Does Motion Tactic create websites with speed and user experience in mind?
Oh heck yeah we do! We take pride in our work and constantly consider how our design and development decisions will affect the users that visit the websites we build.
Does Motion Tactic build websites that get high scores on tools like Google Page Speed or GTMetrix?
Not without instruction to do so. Since there are many page speed tools we don’t go out of our way to optimize websites for a high score or letter grade on these tools unless requested to do so. Our websites load fast and prioritize user experience but each testing tool prioritizes different things so it can be a moot exercise to try to optimize for all of them.
Domain authority refers to the credibility of a website. Websites gain credibility when other websites refer to them via links. We refer to these links as backlinks. Backlinks tell search engines that the content on your website is so relevant that others have deemed it worth referring to.
Backlinks can be gain in a number of ways:
- Creating and sharing content that is quality
- Affiliation with groups or events
- Press and news
Can Motion Tactic help me increase my domain authority?
Nope. We aren’t equipped to help companies gain backlinks and increase their domain authority but we can provide you with recommendations for other service providers that have those capabilities.