New Custom Website for Software Company Rangeline Solutions- Written by Ethan Springston
Rangeline Solution’s goal was simple: they wanted to take their website to the next level. They approached us to help them create a custom, professional and industry leading website that would increase their site’s traffic and convert more clients. From the start, our process helped them achieve their goals in a smooth and fluid manor. In the end, we delivered a product that exceeded expectations.
At the time, Rangeline had a functional website, but they wanted it to be cleaner, slicker and more modern. Their vision for the new site was something their ideal customers would flock to and spend time on. A few things they wanted to do specifically was add an approach page that showcased their processes, and a blog page where they could produce relevant content. We love helping businesses clarify their value proposition to their audience by developing a strong “Approach” page. It is also important to us that companies have a robust blog to help them share valuable information to their audience.
We worked closely with Rangeline to design icons, images and animations to increase the user experience and interaction on the new website. We made sure the themes, imagery and overall layout of the site lined up with Rangeline’s style guide and brand message. From there, our creative team designed and developed a site that was not only up to date, but also something Rangeline could take pride in.
Along with design, we helped conceptualize and write copy for the new website. Our creative writing team used frameworks and procedures that not only helped us write effective copy, but also allowed us to strategically place it. It’s easy for visitors to navigate and find what they’re looking for, and the call to actions are clear and concise. For example, the “Contact” button is easily accessible as soon as you enter the site, and it doesn’t impede on the overall design and user experience.
Rangeline is proud of their brand, and they knew a website that reflected their work would help their marketing and increase business. We loved working closely with Rangeline to produce their vision and deliver their message through a custom website. Take a look for yourself at rangelinesolutions.com!