Let’s focus on the sales email templates you can deploy to start the initial reach out to your prospects. Avoid thinking that by sending a single sales email to your prospect you will immediately get responses flooding your inbox. The initial outreach email is key because it sets the tone of the entire lifecycle of your prospecting interactions.

Sending an initial sales email is a great place to start interacting with a prospect. Use email as a tool to introduce yourself – not sell something right off the bat. Provide your prospect with a reason to respond to your email. Clearly articulate why you are reaching out to them and make it sound human – not salesy.

Here a few sales email templates broken down by your role in the organization:

Small business owner sales email prospecting:

Hi Ellen,

I’m Kyle and I just wanted to reach out and introduce myself and the new company I just started in Gilbert, AZ.

Like you, I am passionate about helping other businesses succeed which is why I started Motion Tactic – a website development and digital marketing agency that helps small businesses reach more people and sell more.

Do you have 30 minutes available to meet? I would appreciate the opportunity to meet you and learn more about your company.

Thank you,

Kyle Narducci

Sales rep email prospecting:

Hi Ellen,

I recently learned [x] about your company and thought I would reach out to introduce myself.

I do [x] at [x] company and we help businesses [x] which results in [y].

Although we have never worked together before, I would greatly appreciate a few minutes of your time to learn more about your business and see if we could partner on helping you solve [x] at your company.

Gratefully,

Kyle Narducci

Customer referral email:

Hi Ellen,

I am reaching out to see if you know of any other people who would benefit from my organizations [product/service]?

You have been an awesome client and I would love to get connected to more people that could use help producing awesome [x].

I look forward to hearing your ideas.

Thank you,

Kyle Narducci

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