Website Brainstorming Session With Your Digital Agency- Written by Deanne Morian
Building a new website is an exciting, daunting process. It is typically a large investment of time and money but will have a huge payoff in the long run. We understand your goal is to create a new website that appeals to your target audience and in turn bring in more business. We want to take the stress away in finding the best imagery, creating an easy navigation, and ensuring it is simple to manage once it’s complete. One of the first steps after our clients decide to work with us is the brainstorming session. This step is crucial in the success of your website, because this is where we discuss what is most important to your organization.
Before our project manager meets with you to brainstorm ideas for your new website, there are several ways to prepare.
Who should attend the meeting?
This meeting should be attended by your project or marketing manager, any internal designers on your team, and project stakeholders that would like to share their vision for the new site.
What do you need to bring?
At this meeting, we’ll be taking all of the notes, so we don’t need you to bring much. We do ask that you have a copy of your Website Questionnaire with you. We will go over all the questions and ideas with you to make sure we are all on the same page. We also would ask you to come with some inspiration sites you admire. Try to pinpoint what exactly you like about these sites: navigation, wide format images, typography, or animations.
Sample questions we will ask you beforehand:
What are some of your likes and dislikes about your current website?
Describe your target audience. What do they care about?
How would you describe your company?
How do you want your company to be presented?
This brainstorming session is a great opportunity for your team to meet our team and ask any questions you may have about our processes. In order to ensure the success of your project, we want to create the website your team is imagining with engaging imagery, easy-to-use navigation, and a clear call-to-action. We want to make sure you feel comfortable with the direction of your new website and that it will be a direct reflection of your company. We would love to chat more with you about your website needs and how we can help you answer these questions about your organization.