Struggling to grow your audience? Don't underestimate growing your audience through your website's blogging.
There are many reasons your organization should be consistently blogging. One of the biggest of which is the fact that it can grow your organic traffic exponentially - and for free. It's the low hanging fruit we are all looking for to gain more website traffic. We’ve put together what we think are some of the most important ways blogging can help grow your audience.
Creates Content for Marketing Automation
Do you have a marketing strategy that includes sending email campaigns? It can be hard to come up with content to give to your audience on a consistent basis. This is an area that blogs can be used for to really grab the attention of your target audience.
A catchy subject line and blog post title could be all it takes for someone to want to check out more of what you have to offer. Next thing you know, clients and prospects are reading your blog post and checking out your custom website, where your call to action entices them to contact you.
Drives Traffic to Your Custom Website
How can you drive more traffic to your custom website? We find that social media and SEO are two big ways to drive visitors to an organization's site. So how can you optimize these two avenues for traffic?
You guessed it: with informative and insightful blog posts. For social media, fresh blog content keeps people connected to your organization and keeps you in the forefront of their mind.
If you’re unfamiliar with how Search Engine Optimization (SEO) works, here’s a brief overview. Search engines will rank web pages based on a variety of factors. One of the main factors in this SEO rank is fresh and relevant content. By keeping your blog up-to-date, your organization has the opportunity to rank higher on search engine results. At the same time, your blog posts will include important keywords about the products or services you offer, which will put your company on the top of the list when people search for them.
Helps Establish Authority Over Competitors
Blogging is a great way to establish yourself as an expert in your field. Your posts will add credibility to your business if you can share your research and experiences. Blogging is also a great way to differentiate yourself from your competitors. It adds a personality and uniqueness to your business that no other company can match.
Your ability to showcase your expertise can also help you prove your superiority over your competitors, driving prospects toward your business instead. Information is valuable, and you can easily add value to your organization’s custom website with a strong, informative blog.