The Complete Solution
What does it take to get good results from digital marketing? Truthfully, it takes a lot. Many components of a digital marketing strategy are intended to support each other. Referring back to our Hub and Spoke analogy, the website works as an informative, conversion-oriented publishing platform and the spokes are various marketing tactics that will drive traffic, inform customers, and increase conversions. The hub provides structure to the wheel and the spokes support the hub. When they are working together, the wheel rolls forward smoothly. In order to get the most value from an investment in digital marketing assets and services, you'll want to take a wholistic approach.
At Motion Tactic, we're equipped to provide the complete solution for many organizations and we're also able to augment an existing team. Either way, there are roles that under most circumstances will need to be filled in order to get the best results:
Managing a Roadmap
Design and Development
Search Engine Optimization
Our best client engagements have always had these roles filled—either by us or by client teams. When organizations are thinking holistically about their marketing, they tend to get much better results. Clients who choose to À la carte these services/roles without filling the other necessary roles tend to get less value from their investment.