Project Planning and Communication

Account Strategists

Our view is that agencies are notorious for having a confusing middle management hierarchy and job titles that are not always indicative to what a customer happiness engineer, brand warrior, or solutions architect actually do. We like to keep it simple. While working with Motion Tactic, you’ll have a primary point of contact that we refer to as an account strategist. Here is an overview of their role as it pertains to projects and communication:

  • Daily client communication

  • Defining client objectives and recommending solutions

  • Creating project plans and managing agency resources

Project Timelines

Typically during the sales process, we create a target project completion date and discuss the estimated time that will be needed for our production teams to complete a project. At project start, we are usually able to provide a project completion date and our team will plan around that date. If the work has higher than normal complexity, our team may need to spend additional time estimating work before we are able to provide a launch date.

Sprint Planning

At the start of a fixed bid project such as website redesign and development, your account strategist will work with our internal teams to define one-week sprints that will be assigned to production team members. A sprint consists of a series of pages and features that a designer or a developer will work on. Once the sprint is complete, the work is reviewed internally and the production team moves on to the next sprint. Depending on the size of the website project, we may create 2-8 sprints. Since our production team has the ability to quote the time needed to complete their work and all of their sprints, we are able to consistently deliver and hit the deadlines provided in your timeline.

Presentation Schedule and Revisions

One of our goals during a project is to ensure that we are never working too long without syncing up with key stakeholders. Project timelines will include multiple checkpoints where we present our progress after meaningful work has been complete. In the case of website design and development, our progress would be presented after each of these stages of work are complete:

  • Sitemap

  • Moodboard

  • Website wireframes

  • Homepage art direction

  • Full color design

  • Developed website staged

With these key checkpoints, we are able to ensure our clients have ample opportunity to provide direction and feedback on the project. Using this strategy, our clients are never surprised by what they receive and always have a clear vision of the final product.